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Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns. Failures can fall just as flat, too. The difference between winning and losing often comes down to a few key strategies that operate in tandem.
Samsung's Gear VR headset provides a truly unique virtual reality experience that's designed to take advantage of the Galaxy Note 4's impressive display resolution. But the headset has a notable Achilles heel: It only works with one de
Apple may not be at fault for a massive leak of personal and nude photographs hacked from celebritiesu2019 iCloud accounts, but the damage is already done and it could get worse. The stars are taking to Twitter to vent their outrage.
Facebook says itu2019s growing tired of some publisheru2019s bait-for-click tactics and wants to reduce the amount of sensationalized content that appears in usersu2019 news feeds. It wonu2019t be easy, though.
LinkedIn has embraced a multi-app strategy and now has a family of six separate apps -- from job search to tailored news -- but is there such a thing as too many apps?
Why is Facebook, and more recently Twitter, delivering results in mobile advertising while most others continue to struggle? Digital marketing experts weigh in on the secret to mobile advertising success.
Advertisers on Twitter can now create campaigns with specific objectives in mind and pay only when those goals are met. The shift away from a cost-per-engagement model puts the company on pace with Facebook and its refined ad structure.
The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Hereu2019s five ways marketers are generating leads on Facebook, Twitter, Instagram and
Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there
Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's w
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