Business Operations

For CMOs Big Data Can Lead to Big Profits

It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

11 Tips for Creating a Buzz-Worthy LinkedIn Company Page

Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.

Foodstuffs North Island embarks on multi-million dollar technology upgrade

NSA Spying Will Impact Cloud Providers and Customers

With the U.S. Congress unlikely to take action on NSA surveillance programs, U.S. cloud service providers could take a hit.

CIO-plus: Kiwi expat is new St John CIO and other ICT news

Digital Advertising Alliance Argues Online Privacy Is All About Choice

New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.

5 IT Outsourcing Tips in the Wake of Infosys’s Visa Fraud Settlement

Following the Infosys visa fraud $34 million settlement, IT outsourcing customers should take these five steps to protect themselves. Here's a look at what outsourcing customers need to do.

Infosys Visa Fraud Settlement Could Impact IT Offshoring Model and Customers

An agreement by the Indian IT service provider to pay $34 million to settle claims of visa fraud and abuse could force more outsourcers to reconsider their business models.n

Social Media Costs — and Some Workers Are Paying With Their Jobs

A woman says she was fired from her job at Xerox for posting a photo on Instagram and using the company's name as a hashtag. It's just one example of how social media can cost employees their jobs, expose employers to lawsuits and sour the

10 Mobile Marketing Tips for Small Businesses

Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.