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Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.
CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?
Vinay Deshpande, chairman and CEO of Encore Software and one of the founders of Simputer Trust talks how the gadget was envisioned to familiarise the common man with computer-aided services.u00a0
Even though a hefty amount of money is needed to be spent initially for digitizing business processes, the return on investment is mostly greater than the cost.
Search engine optimization experts say regular SEO audits are necessary so you can ensure your website effectively evolves with Google's ever-changing search algorithm. Here's a set of tips and tricks for do-it-yourself SEO website audits.
Live tweeting by cast members and official accounts for TV shows is lifting the reach and engagement of their programs, according to Twitter. Read what happens when stars take to Twitter during the premiere of their show.
Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound. Hereu2019s why (warning: the 'why' comes from a decidedly CMO perspective).
Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy.
Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe.
Without a C-level advisor, CMOs buying software will increasingly create IT problems that CIOs will be expected to step in and solve. But who should fill the role of the so-called Chief Marketing Technology Officer?
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