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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

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Is Tinder the Next Big Social Network for Marketers?

You probably don't think of the dating app, Tinder, as a tool for business, but it wasn't long ago that people rolled their eyes at the thought of Facebook or Twitter for marketing. Tinder could be the next big social network for business,

Feb 5, 2015 5 mins
Marketing Social Networking Apps
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Where Are the Marketing Dollars Going?

Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

Feb 3, 2015 3 mins
Business IT Alignment CMO Marketing
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What Makes Marketing Work?

Todayu2019s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.

Jan 30, 2015 1 min
Marketing
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Why Marketers Don’t Understand Marketing Automation

Not only are marketing professionals not investing in marketing automation technology, nearly half of them donu2019t even know what it is, according to a recent survey.

Jan 29, 2015 2 mins
CMO Marketing
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SEO and SEM Predictions and Tips for 2015

The coming year promises to be an eventful, and potentially challenging, one for search marketers. These SEO and SEM experts share predictions on the big search trends and offer tips on how to prepare for and take advantage of them.

Jan 28, 2015 11 mins
Marketing Web Search
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Why Social Listening Platforms Are Failing

Social listening services promise to capture and analyze the buzz about a particular brand on Facebook, Twitter and other social networks. The problem is they donu2019t come cheap and they arenu2019t working.

Jan 27, 2015 4 mins
Facebook Marketing Twitter
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10 Simple-to-Use Social Media Monitoring and Analytics Tools

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and a

Jan 26, 2015 6 mins
Marketing Predictive Analytics Social Networking Apps
news analysis

Proximity-Based Advertising Closer Than You Think

Proximity-identification and real-time targeted marketing are the future, and this u2018Minority Reportu2019 type advertising is coming soon thanks to mobile and biometric technology.

Jan 22, 2015 2 mins
Marketing
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Time for CEOs to Step In and Stop CIO-CMO Bickering

The rise of marketing technology and its growing impact on sales and the customer experience has gotten the attention of the CEO. It's also made CEOs aware that CIOs and CMOs arenu2019t playing nice.

Jan 15, 2015 5 mins
CIO CMO Marketing
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Social Media Engagement Is Dead — 2015 Is About Measurable Goals

The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.

Jan 14, 2015 2 mins
Marketing Social Networking Apps