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The NHL wants to bring in hardcore fans and casual fans alike with a multi-phase plan to offer 'enhanced statistics' along with advanced visualizations on 100 years of historical data and its real-time scoring data.
Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates.
When it comes to marketing messages, content may be king, but because great digital content doesnu2019t try to sell a product or service, itu2019s difficult to measure its impact on relationships, mindset and branding.
Facebook's Creative Shop team of 130 ad specialists wants to help marketers and brands be more creative on Facebook and increase the overall impact of their ad campaigns.
Investment in digital infrastructure can be challenging in the current business climate for publicly listed firms. Warren Buffett's managerial approach is proven to work, but for many, short-termism is crippling the ability to innovate, grow and
Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why arenu2019t CMOs seizing 'mobile moment
As the marketing tech landscape continues to take shape, itu2019s clear that a lot still needs to happen before digital marketers reach the holy grail of customer interaction. Picking winners and losers is a risky proposition, but CIO.com senior writ
The cloud hasn't done away with software licensing problems. Neither Office nor Windows 10 is actually free, for example, and you can end up in court for using Photoshop and WinZip without a license. Hereu2019s what you need to know.
CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Hereu2019s why that approach is wrong when it comes to marketing agencies.
The open source universe may soon be less collaborative and more litigious. Two cases now in the courts could open the legal floodgates.
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