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11 A/B testing mistakes and how to avoid making them

Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them.

Apr 6, 2015 7 mins

CRM Systems E-commerce Software Internet

Why a data-driven transformation requires a cultural shift

Metrics and analytics power nearly everything IT does at online marketplace Etsy. Its CTO attributes its success at becoming data-driven to the creation of a culture of learning and discovery.

Apr 6, 2015 6 mins

Analytics Big Data Marketing

Marketing technology remains a house divided

Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups -- a gap that was apparent in two conferences in San Francisco over the past couple

Apr 2, 2015 4 mins

CMO Collaboration Software Small and Medium Business

Can technology speed up baseball games?

One of the reasons baseball holds a spot in the hearts of Americans is because, unlike other major sports, itu2019s not rigidly timed. But with games lasting longer and the pace of play getting slower every year, are fans reaching a breaking point? A

Apr 2, 2015 5 mins

Marketing Markets Sports Software

How to prepare for Google’s next major search update

The April rollout of Google's new, mobile-friendly algorithm is expected to significantly impact website rankings in mobile search results. Here's how to prepare for the biggest Google search algorithm update in years.

Apr 2, 2015 8 mins

Marketing Small and Medium Business Web Search

What is data-driven marketing?

Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?

Mar 31, 2015 4 mins

Analytics Data Mining Marketing

Hadoop powers big data digital marketing platform

Splice Machine and RedPoint Global join forces to provide customers with an omni-channel marketing platform powered by Hadoop.

Mar 31, 2015 4 mins

Big Data Hadoop Marketing

Is the time finally right for hyperlocal?

The concept of AOLu2019s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because itu2019s exactly what marketers are starting to do today.

Mar 30, 2015 4 mins

CMO Marketing Social Networking Apps

In a digital world, your customers can kill you

In todayu2019s digitally driven and socially engaged world, the customer isnu2019t just always right. An unhappy customer can destroy your business.

Mar 27, 2015 3 mins

CMO CRM Systems Marketing

The Business Case for Accomplishments: Enhancing the Bottom Line with a Company Wide Program

Businesses are continuously seeking new methods of creating revenue. What if you were able to get more value from your existing employees? Implementing an accomplishments program company wide and using the information gathered to coach your staff to

Mar 26, 2015 7 mins

Collaboration Software Mentoring Small and Medium Business

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