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Service-level agreement (SLA) contracts can drive the wrong business outcomes. Some technology leaders want to move away from those SLA-driven contracts.
When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the same. Find out w
Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sale
Snapchat has made location a standout feature of its social network. The company's geofilters and live stories curated for specific locations demonstrate the importance of place in social media, and its campaign to capitalize on location could a
Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing ca
Itu2019s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.
Today's marketers should pay attention to fully understand today's complex MarTech environment, or prepare to suffer the consequences.
The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles indispensable to t
Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing ROI. We examine how
Now more than ever, itu2019s not enough to build the perfect product. Thatu2019s not to say that specs arenu2019t important u2013 they are. But in an increasingly competitive marketplace where global players can reach into your backyard, differentiat
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