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In a chaotic time on Capitol Hill, lawmakers from both parties see room for bipartisan work to advance broadband infrastructure, strike a balance in the encryption debate and update old privacy laws.
Know what are the red flags to look for when your content strategy is not working.
In a world full of "yes" people, sometimes you need to just say "no."
The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so simple and can c
Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.
At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such
Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.
Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.
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