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As these brands can attest, all it takes is creativity, know-how and a bit of luck to run a successful campaign on Twitter, Facebook, Pinterest, Vine, YouTube or even Snapchat.
In partnership with social media networks and the U.S. Department of Veteran Affairs, a nonprofit research project is seeking to show that predictive analytics can identify U.S. veterans of Iraq and Afghanistan who are suicidal and need help.
As 'social sensing' analytics give HR departments reams of new employee data, IT partnerships are a key ingredient for success, says Maryfran Johnson
For Carlos Cardoso, CEO of Kennametal, a wealth of data about customers' manufacturing plants allows his company to identify ways to boost efficiency
As leading HR departments turn to 'talent analytics' for a wide range of staffing issues, CIOs are at the center of this data-driven transformation
SAP's HANA database and other tools power an executive dashboard at struggling medical device maker Boston Scientific
Google has been busy making big algorithm changes for the past year and a half. Here are eight things SEO experts say you should be doing now to keep your content high in search result rankings.
If any industry's ready to reap the benefits of analyzing reams of data from disparate sources, it's healthcare. But just because there's a will doesn't necessarily mean there's an easy way.
Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.
Splunk, a specialist in operational intelligence, and business intelligence platform provider Pentaho have formed an alliance designed to bring Splunk's machine-generated data out from the IT department and make it available to business users.
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